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ater (1971), the competing fast food chain, A&W, tried to compete with a "Third-of-a-Pound Burger" which sold for the same price as the Quarter Pounder. However, the item sold poorly. When A&W conducted market research, it was discovered that many American customers believed a third of a pound of meat was less than a quarter of a pound, when the exact opposite is true, and they felt cheated.


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