The counterculture targeted the suit as a symbol of uptight, bourgeois conformity, and in today’s culture, which values individual authenticity above social cohesiveness, the suit is becoming unfashionable. The ethos of the Silicon Valley has played a large role here: The tech companies that emerged in the 1970s—such as Sun Microsystems, Oracle, and Microsoft, were founded by children of the 1960s and prided themselves on a relaxed and informal workplace where individual