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The counterculture targeted the suit as a symbol of uptight, bourgeois conformity, and in today’s culture, which values individual authenticity above social cohesiveness, the suit is becoming unfashionable. The ethos of the Silicon Valley has played a large role here: The tech companies that emerged in the 1970s—such as Sun Microsystems, Oracle, and Microsoft, were founded by children of the 1960s and prided themselves on a relaxed and informal workplace where individual creativity could have free rein. As tech has come to influence the American and global economy, its sartorial norms have inspired change in even such old and hidebound professions as finance and legal services.


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