In this article, we outline a specific type of meta-data that can help Technology Companies effectively promote business focused solutions offerings by developing a deeper understanding of business context.

Here is a list of 7 content themes that Technology Marketers can use to generate impactful content that communicates both the breadth and depth of subject matter expertise.

Producing engaging content designed for human consumption is hugely different to writing run-on-the-mill articles that focus on the technical makeup of text and which are clearly intended to dupe search engines into giving higher SERPs.

There are conflicts in the field about whether having an outsourced content development department is the best approach for new companies and startups within technical fields.

For efficient email marketing that delivers results, it is imperative to get audience selection right. For Technology companies this becomes even more critical given that the concepts are often not straightforward to communicate and require a fair amount of contextual knowledge on part of...