“Look at this site, it has just come up on an organic ranking. It might be using paid searches to achieve organic results” It is how SEOs react to competitors when they fail to understand how and when paid searches boost organic rankings of sites the ads represent. There is little doubt...

What is the cost of Google Ads?   Keywords could be extremely cheap or grossly expensive depending on the industry. For example, targeting high-volume keywords could be paying a pretty penny for tons of monthly searches.     Depending on the industry, the keywords could cost from 19 cents...

Traffic, leads, sales – you want all these for your business but the heightened competition on the web has become demanding – work hours have increased and return decreased.   It is difficult for a business especially a startup working with a limited budget to come up in organic search...