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Co jest tak delikatne, że jednym dotknięciem się rozbija, ale tak silne, że może przetrwać tysiące lat?
Co jest tak delikatne, że jednym dotknięciem się rozbija, ale tak silne, że może przetrwać tysiące lat?
[...]
Iyengar and Lepper found was that while the big display table (with 24 jams) generated more interest, people were far less likely to purchase a jar of jam than in the case of the smaller display (about ten times less likely).
[...]
They found four criteria that motivate consumers to buy:
When people want to make a quick and easy choice
When the product is complex (so fewer choices help the consumer make a decision)
When it’s difficult to compare alternatives
When consumers don’t have clear preferences
So as you can see, when it comes to choices, less is more.
https://medium.com/@FlorentGeerts/the-jam-experiment-how-choice-overloads-makes-consumers-buy-less-d610f8c37b9b
https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf
#tinder #badoo #psychologia #ciekawostki #nauka #marketing